Vivid colours to enhance the message through thoughtful choices

By Editor Marius Cinteza
Edited and published by Yvette Depaepe, the 23rd of February 2024

Colours plays a crucial role in influencing the viewer's perception of a photograph. It is often inspired by the photographer's mood during the moment of capture or at image processing, capable of either softening or intensifying the conveyed message.

This article below explores the deliberate choices photographers make regarding colour, examining the impact on message potentiation, composition, and the pitfalls of blindly following trends.

'Reflection - Copenhagen Denmark' by Arnon Orbach

Some photographers, (myself included) intentionally omit colour as it may distract from the intended message they want to convey. Conversely, others find black and white tones dull and lifeless. Extremes, such as the intense use of vivid colours or strong contrasts in black-and-white photography, can be easily observed but may lack relevance to the message or composition. In this realm, photographers often draw inspiration from renowned peers, occasionally adopting black and white inaccurately simply because their favourite photographer utilizes this style.

'Vivid Dream' by Amin Zand Miralvand

We, photographers, tend to stay loyal to our previous decisions, even when those may not align with the demands of the message or composition. Personal evolution in photography is a subjective choice and also a matter of comfort. However, just like in any other field, the progress and growth often come from pushing boundaries and avoiding stagnating in repetitive actions.

'The red bucket' by Tommaso Pessotto

Colour balance is as crucial as composition in photography, yet few truly master it. Intense colours can enhance a minimalist composition and convey a strong message, but they can also ruin a photograph where softer, desaturated tones might be more suitable (e.g. portraits). The use of intense colours serves as an excellent means of attracting attention, creating specific atmospheres, conveying emotions, or adding realism and detail.

'Flying on the Rooftops' by Njsabs (Jennifer)

The human brain processes colours and black-and-white tones differently. People have familiar or preferred colours that influence their perception of a photograph's quality. However, artistic appreciation is ultimately a matter of personal preference and fortunately, individual differences contribute to diverse interpretations of art.

'in book' by :o: darteF pristov

Beyond personal preferences, the decision between colour and black-and-white should not be impulsive. It must align with the composition, narrative and desired emotional impact of the photograph. Therefore, every photographer should ask themselves: what message do I want to convey and how do colours or black-and-white tones help enhance it?

'Amsterdam' by Juan Pablo deMiguel

Incorporating powerful colours into photographs is similar to “speaking loudly” a captivating visual language that demands attention in a crowded landscape of imagery. The intense and bold hues serve as a magnetic force, drawing viewers into the photograph and leaving a lasting impression. The deliberate use of (vivid) colours goes beyond aesthetics; it is a nuanced approach to storytelling, infusing the images with an emotional resonance that transcends the limitations of black-and white. Through this intentional embrace of vibrant palettes, a signature style is established and the viewer is embarked on a journey of creative exploration, pushing the boundaries of conventional norms to shape a unique narrative of photographer.

'sera' by Leyla Emektar La_

In the realm of photography, the choice of vivid colours is a deliberate one, requiring thoughtful consideration. By aligning this choice with the intended message and composition, photographers can elevate their art and create a more impactful visual narrative. As you embark on the photographic journey, consider this: what emotions do intensive colours evoke in you and how can they enhance the stories captured through your lens? The interplay of colour and emotion is a personal and powerful connection that can elevate photography to new heights. What vivid tales will your palette tell?